A few years ago, Husson University engaged in a rebranding campaign.
For this small school’s campaign, the intent of the imagery was to convey their recognition of individuality—to show how the university takes an active role in getting to know their students on a personal level while also valuing hard work and achievement. The Lifeprint image series was the result of a great deal of research, and each required immense attention to detail.
The composite digital images were featured on everything from viewbooks and magazine ads to the Husson University website.
Husson University, ME