After 38 years in business, River & Trail Outfitters in Maryland decided it was time to update their brand. Located on the convergence of the Shenandoah and Potomac Rivers with the C&O Canal Towpath running alongside, the outfitter—which specializes in tubing, rafting, biking, and hiking—requested that their prime location be reflected in the design. The organic lines along with the earth and water color scheme of green and blue provide a playful respresentation of the outdoors. Terelar Design & Photography has designed numerous items for the outfitter since then, including designing the imprint on their tubes.

Liquid Spark Marketing, NC